Category: Salesforce Marketing Cloud

  • You will love the relationship b/w Journey & MobileConnect in SFMC?

    SFMC

    Sending Mobile messages through a Journey in Marketing Cloud is not as straight as sending emails. For mobile messages, Marketing cloud needs few things:
    – Mobile Number in correct format
    – Locale for each contact

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  • Introduction to MobileConnect, a really interesting tool

    Mobile Studio is one of the 5 channels of Marketing Cloud along with Email Studio, Web Studio, Social Studio and Analytics Studio. Mobile Studio (MobileConnect and MobilePush) enables marketers to engage/connect with mobile users via SMSs, push messages on mobile apps and via Line to broadcast to a larger audience.

    Unlike Email Marketing, Mobile Marketing
    – has a limit to characters in the content,
    – can have no images sent directly

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