Category: Technologies

  • Email Marketing-Best Practices

    Device Friendly Designs

    We have got 3-7 seconds to impress enough the recipient to make him read the whole email. If we fail to do so, the reader will end up ignoring the email or worse, deleting the email. The design/look of the email creates the first impression to the reader, hence we better make the design look good and compatible to most every possible device the user might open it in.
    More than 50% of emails are now opened on Mobile devices
    Statistics show that 97% of all email interactions happen on the device in which the email was first opened.

    The Rule: 20/40/80

    The rule stats that the three important parts of an email that makes the reader read the email can affects the email performance.
    Following is considered as the high performaning set for the trio.
    Sender Detail: 20 Characters
    Subject Line: 40 Characters
    Intro-Text: 80 Characters

    Dynamic/Personalised  Content, Predictive content

    Personalised email conatent make the reader ‘valued’ and ‘cared’. Its good to include salutations, names, applicable instances etc to make email personalised. This helps in following:

    Improves Email Performance
    Increases users’ engagement and Conversions
    Prevents Unsubscribes

    More..

    There are a lot of such best practises to make sure that the email marketing that your organization is investing pays off. Here are a ew of such to-dos that may help:

    Use Shared items for re-usable content: Helps in achieving effective designing standards
    Use Forward-to-friend to allow recipient to forward the email: Helps tracking forwards and hence can generate new leads.
    Create a Plain Text version of your email as well: Helps in email deliverability where HTML emails are blocked.

    Conclusion

    Email marketing has been an essential part of digital marketing book. Good habits always pay off, similarly if we want to achieve high email performance, open rates, clik-through rates and conversion rates, we should be applying best practices within our efforts.
    Hopefully the above mentioned helped and if you want to get more, please write to me at saranshgarg12b@gmail.com or visit saranshgarg.com.
    More such blogs here → saranshgarg.com/

  • Web Analytics – What? Why? How?

    Website analytics

    The most common uncharted territory for the marketers these days. It is now among the frequently asked questions. How to create an effective Web Analytics strategy and get most of their website traffic. Recently I have encountered a request to capture web activities of prospects/customers. Then further use the information for marketing purposes in a Marketing Automation cloud.

    What exactly is Web Analytics?

    Keeping record of traffic your website is generating and tracking activities of the visitors to further optimize your web content and methodology.
    Analytics is a tool that answers questions and provides insights.
    Analyzing your websites traffic and then finding ways to improve.

    Why do Web Analytics?

    A strong online presence can be the key to a business’s growth with increased exposure and better communication. Better communication with potential and current customers alike. But what is the point of a fancy website and lots of online activity without a carefully thought out strategy? How can you develop strategy without accurate and up-to-date analysis? This is where web analytics come in.
    Web Analytics is important to determine if you are meeting your objectives. This is true, whether your web presence is a storefront, an informational site or a mixture of both. Additionally, web analytics helps you define your future plans for web strategies, so that you can ensure a continuous improvement of the user experience on your website.

    How to do Web Analytics?

    In early years of my career I would just slap Google Analytics code on a site I was building and think to myself, “Bam! Analytics done!” Raise your hand if you’ve done that (or still do). It’s alright, this is a safe place and I won’t judge you. Luckily, after haphazardly approaching web analytics for years I learned my lesson about how to actually be strategic with my data analysis and create a plan that gives insights and can make our online marketing much more effective.

    Identify ‘What to Analyze’

    There is one thing that you need to do prior to set up your analytics practice that is Identify what you want to analyse. One of the challenges with implementing an analytics strategy is that every business is different, has different goals, challenges, and metrics. It’s tough to choose a one size fits all answer to tell you what to care about and what to start tracking, but there are some great practices to lead you in the right direction. First off, what does your business care about–is it making money? (It’s probably making money). Is it getting a list of email subscribers to market to? Is it how many people download and install your app? You need to figure out what those key metrics should be so that you can work out the value of what makes you successful. That will give you a good baseline of where you should start tracking and interpreting data. It boils down very simply to: find out what information you want to know and then figure out how to track that. In other words, start tracking from your end goal and that will tell you what you care the most.

    Starting ‘How’

    Implementing Analytics is similar to what you use to do with Google Analytics, it says just add a code snippet to your website. This will allow your tool to start tracking your web presence quality.
    If your objectives include making people read your content and share further, you should be focusing on these. First, from where you are getting the most traffic. Second, which content attracts the most. Third, how long the reader is spending on your website. Fourth, how much traffic is organic vs in-organic.
    And if your objective is to make people register/subscribe and fill-in their details on your website, you should be focussing on these. First, what CTAs are the most resulting. Second, what offer/tagline makes most of the registrations.
    There are a few more which are common to every situation:
    Which heading of the page attracts most,
    What type of image results highest traffic,
    How styling affects the traffic and bounce rates etc.

    Conclusion

    To Summarize, we can say this is a topic that could span much more than a blog post. But it is a truth that Web Analytics is an important part of a Marketer’s toolkit and its importance is increasing day-by-day as digitalization is putting itself in every domain. There are a lot of tools that can help you start your web analytics, most famous of which is Google Analytics, Spring Metrics, Woopra, Clicky, Chartbeat etc.

  • Cloud Computing – What is it?

    Cloud Computing

    Is a subscription-based service where you can obtain networked storage space and computer resources. One way to think of cloud computing is to consider your experience with email. Your email client, if it is Yahoo!, Gmail, Hotmail, and so on, takes care of housing all of the hardware and software necessary to support your personal email account. When you want to access your email you open your web browser, go to the email client, and log in. The most important part of the equation is having internet access. Your email is not housed on your physical computer; you access it through an internet connection, and you can access it anywhere. Your email is different than software installed on your computer, such as a word processing program. When you create a document using word processing software, that document stays on the device you used to make it unless you physically move it. An email client is similar to how cloud computing works.

    Except instead of accessing just your email, you can choose what information you have access to within the cloud.

    The technology is the use of computing resources (hardware and software) that are delivered as a service over a network.

    Origin of term:: The origin of the term cloud computing was derived from the practice of using drawings of stylized clouds to denote networks in diagrams of computing and communications systems.

    Cloud computing relies on sharing of resources to achieve coherence and economies of scale similar to a utility over a network. At the foundation of cloud computing is the broader concept of converged infrastructure and shared services.

    For More on Cloud Computing, click here.