• Data 360 for global brands: buried traps

    Data 360 for global brands: buried traps

    A global Data 360 implementation locks in five decisions early — instances, data spaces, MDM, Snowflake and credits. Here’s where the buried traps are.

  • Braze brings Salesforce its hidden real-time edge

    Braze brings Salesforce its hidden real-time edge

    Salesforce is buying Braze for about $5.66 billion. The headlines say “more marketing overlap”. The more useful question is what Braze does that we can’t easily do today, and where it would plug into Data 360, Marketing Cloud and Agentforce.

  • Marketing Cloud Next consent: the hidden cube

    Marketing Cloud Next consent: the hidden cube

    In Marketing Cloud Next, consent isn’t a checkbox on a contact. It’s a cube of contact point, subscription and channel, it starts at “no”, and it only counts if it travels through Data 360 the right way.