Tag: bloggingsoul

  • What do you see in SFMC Dashboard? The Homepage!

    Marketing Cloud dashboard is generally the first page you see when you login in Marketing Cloud. Although, this can be changed via Default Login Preference page.

    You can see here about how to access and update Default Login Preference.

    This page provides you a quick overview of recent user activities and current and planned marketing content with the following content:

    • Toolbar
    • App Switcher
    • Journey Templates
    • Calendar
    • Recent Activities
    • Salesforce Help

    Toolbar is at top of the page that contains a horizontal menu with Calendar, Campaigns and Playbooks.
    Calendar takes you to the Marketing Cloud calendar where you can see published and planned emails and other communications.
    Campaigns takes you to the list of campaigns in your account. Each campaign has details for the published and planned activities.
    Playbooks is a pre-configured email sequences setup where a non-technical, that is someone like a Marketer, Sales person can add and implement basic Journeys. Basic Journey will include Welcome series, Birthday series etc.

    App Switcher

    App Switcher is the main navigation bar where you can see all the Studios and Builders Horizontally with their icons. You can chose between two options: My Apps and All Apps. This is done using the radio button at the right-most of the section.

    All Apps include:
    – Email Studio
    – Mobile Studio
    – Advertising Stuido
    – Web Studio
    – Social Studio
    – Interaction Studio
    – Data Studio
    – Analytics Studio
    – Journey Builder
    – Audience Builder
    – Content Builder
    – Personalisation Builder

    Journey Templates section shows a list of 6-7 Journeys (by default) and you can add more by creating more Journey Templates to that.

    Calendar row shows you a preview of what happened and what is planned for the current week. There is an expand icon at the top-right of the section that takes you to the detailed Calendar page.

    Recent activities are listed for reference in the last section where you can see if any recent activities in Marketing Cloud.
    – Sent Emails
    – Edited Content Builder Emails
    – Run Automations
    – Edited Journeys

    Salesforce also provides a couple of sections for help and reference where you can connect to other developers through communities, read Marketing Cloud blogs and create support tickets.

  • New Security Features in Marketing Cloud

    SFMC

    Marketing Cloud provides a 3-layered security to the instance:
    – General Security Settings
    – Access control through Business Units
    – Access control through User roles and permissions

    (more…)

  • General Security Controls in Marketing Cloud

    General Security Settings
    Marketing Cloud Security settings are applied to the complete cloud (all users and all BUs). These are the settings which prevents invalid accesses. For example, restricting login to locations, IPs.

    Session Settings:

    • Session Timeout
    • Require Secure Connections (https)
    • Enable Clickjacking Protection
    (more…)

  • You will love the relationship b/w Journey & MobileConnect in SFMC?

    SFMC

    Sending Mobile messages through a Journey in Marketing Cloud is not as straight as sending emails. For mobile messages, Marketing cloud needs few things:
    – Mobile Number in correct format
    – Locale for each contact

    (more…)

  • Cloud Computing – What is it?

    Cloud Computing

    Is a subscription-based service where you can obtain networked storage space and computer resources. One way to think of cloud computing is to consider your experience with email. Your email client, if it is Yahoo!, Gmail, Hotmail, and so on, takes care of housing all of the hardware and software necessary to support your personal email account. When you want to access your email you open your web browser, go to the email client, and log in. The most important part of the equation is having internet access. Your email is not housed on your physical computer; you access it through an internet connection, and you can access it anywhere. Your email is different than software installed on your computer, such as a word processing program. When you create a document using word processing software, that document stays on the device you used to make it unless you physically move it. An email client is similar to how cloud computing works.

    Except instead of accessing just your email, you can choose what information you have access to within the cloud.

    The technology is the use of computing resources (hardware and software) that are delivered as a service over a network.

    Origin of term:: The origin of the term cloud computing was derived from the practice of using drawings of stylized clouds to denote networks in diagrams of computing and communications systems.

    Cloud computing relies on sharing of resources to achieve coherence and economies of scale similar to a utility over a network. At the foundation of cloud computing is the broader concept of converged infrastructure and shared services.

    For More on Cloud Computing, click here.

  • Why me, Why not he/she

    There is always a time in our lives when we do have this question. Whether its for a friend, colleague, family or anyone but its always there.
    Yes believe me its always there, but we don’t realize it sometimes. We need more proofs to understand things like that.
    Something like this happened with me recently, it was one of my friend’s birthday 🎂 .
    I have a friend from my college, indeed a very good friend. We had no contact since graduation. It’s been more than an year but none of us did that. May be because we were busy in our lives or may be we had some goals and priorities to work on. But deep inside because I had this feeling why me, why not him. Why i have to call or message why not he do it first. Few days back, it was one of our mutual friend’s who asked me to do that. That moment, i realised and later that day I called him. Although we didn’t talk more than 10 seconds but now i am feeling little relieved, happy that i called and hopefully revived my friendship with him.
    There are few people that know what they should do and fewer that do what they should do.
    My Point being.. do not think ‘Why me’, think it as ‘Why not me’ and trust me you are going to see the change.

    “Be the change that you wish to see in the world.” — Mahatma Gandhi