Tag: digital marketing

  • What do you see in SFMC Dashboard? The Homepage!

    Marketing Cloud dashboard is generally the first page you see when you login in Marketing Cloud. Although, this can be changed via Default Login Preference page.

    You can see here about how to access and update Default Login Preference.

    This page provides you a quick overview of recent user activities and current and planned marketing content with the following content:

    • Toolbar
    • App Switcher
    • Journey Templates
    • Calendar
    • Recent Activities
    • Salesforce Help

    Toolbar is at top of the page that contains a horizontal menu with Calendar, Campaigns and Playbooks.
    Calendar takes you to the Marketing Cloud calendar where you can see published and planned emails and other communications.
    Campaigns takes you to the list of campaigns in your account. Each campaign has details for the published and planned activities.
    Playbooks is a pre-configured email sequences setup where a non-technical, that is someone like a Marketer, Sales person can add and implement basic Journeys. Basic Journey will include Welcome series, Birthday series etc.

    App Switcher

    App Switcher is the main navigation bar where you can see all the Studios and Builders Horizontally with their icons. You can chose between two options: My Apps and All Apps. This is done using the radio button at the right-most of the section.

    All Apps include:
    – Email Studio
    – Mobile Studio
    – Advertising Stuido
    – Web Studio
    – Social Studio
    – Interaction Studio
    – Data Studio
    – Analytics Studio
    – Journey Builder
    – Audience Builder
    – Content Builder
    – Personalisation Builder

    Journey Templates section shows a list of 6-7 Journeys (by default) and you can add more by creating more Journey Templates to that.

    Calendar row shows you a preview of what happened and what is planned for the current week. There is an expand icon at the top-right of the section that takes you to the detailed Calendar page.

    Recent activities are listed for reference in the last section where you can see if any recent activities in Marketing Cloud.
    – Sent Emails
    – Edited Content Builder Emails
    – Run Automations
    – Edited Journeys

    Salesforce also provides a couple of sections for help and reference where you can connect to other developers through communities, read Marketing Cloud blogs and create support tickets.

  • New Security Features in Marketing Cloud

    SFMC

    Marketing Cloud provides a 3-layered security to the instance:
    – General Security Settings
    – Access control through Business Units
    – Access control through User roles and permissions

    (more…)

  • You will love the relationship b/w Journey & MobileConnect in SFMC?

    SFMC

    Sending Mobile messages through a Journey in Marketing Cloud is not as straight as sending emails. For mobile messages, Marketing cloud needs few things:
    – Mobile Number in correct format
    – Locale for each contact

    (more…)

  • Firefox security restricts Pardot forms

    I was never a fan of Mozilla Firefox for web browsing. But its new features like Pocket made me start considering Firefox for some activities. Regular updates on its look and feel to make UX better also helped. I was just entering the zone where I compare Chrome and Firefox. And then one day, I had to suddenly drop Firefox from the list.

    Firefox blocks important things

    I was working on a Pardot implementation for a client when I found out about a Security update in Firefox. As per the new security updates, all third party things on the website will be blocked even if they are SSL certified. Third party components can be external scripts, iframes, SDKs etc.. Now this Security thing, for sure, makes Browsing secure and keeps you safe but as a web-developer and digital marketing expert I will say that is not at all a good thing.
    As per Firefox, if you are creating a web page, you should use all the assets that are hosted on the same server/domain. This can make your website heavy and prone to issues due to heavy input-output transactions on all the scripts. Anything that is referring to an external asset will be blocked whether it is:

    • an advertisement image,
    • Facebook plugin to display the comments,
    • an iframe to display content from another website,
    • Google Analytics tracking script, or
    • a lead capturing form.

    Yes, also a Lead Capturing form present in an iframe or one that sends data to an external site. Pardot forms are implemented on websites in iframes, which in the case of Firefox will not be working.

    Impact and Solution

    Let’s take a different view, according to analysis Browser market share, ~13% of web traffic comes from Firefox. In other words, 13% of potential customers will not even see a form on your website. The idea of this loss of potential customers and tracking data forces you to think of the workarounds to minimize the impact.
    There are a couple of solutions to this:

    1. Replace the original content with other content. This will make sure that the user does not see any weird behavior on the webpage.
    2. Show the user a popup to saying ‘For the best experience, turn off Tracking security in your browser”.

    we will discuss more on these solutions in my next blog. Stay tunes.
    — SG
    More such blogs here → saranshgarg.com/